User Experience (UX)

Please respond to the following questions to the best of your ability. Your detailed, thoughtful answers will help us to develop an accurate assessment of where things stand and to provide helpful and actionable guidance in our work together.

Please allow 15-20 minutes for the completion of this survey.
Your name*
First Last
Your email address*
Your website*

Your Users
In order to serve your clients, we aim to develop a brief "profile" for each distinct group of users.

Note that we are primarily interested in behavioral patterns; i.e. the specific actions that she or he takes in the course of shopping for and utilizing the products or services you provide.

Demographics (e.g. "30-something, middle-class white mothers living in Michigan") or job titles (e.g. "purchasing director" or "C-level executive") can prove as helpful starting points, but whenever possible, we also want to focus on the specific actions that he or she takes.
Who are your primary users?*
Please list one per line.
For each of these user profiles, what is your bottom-line value proposition?*
This is a one to two sentence statement which summarizes the most important value or benefits you provide.
For each of these user profiles, what are some of the biggest obstacles which interfere with their ability to achieve their personal and professional goals?*
Please list any and all ideas that come to mind.
Are there any additional user profiles that you do not currently focus on, but whom may come across your website in the course of searching for related products or services?*
The idea is to evaluate whether or not there are additional user profiles that you could publish content for which would assist in the service of your primary goals.

Your Goals
For each of the primary user profiles you identified in the previous section, what is the bottom-line action you would like for them to take?*
What does a "successful" visit look like for each user profile?

In other words, if a user arrives at your website for the first time and all goes well, what is the best possible outcome?

We call this action a conversion and it may vary depending upon the nature of your services and the user profile itself.

If you're a professional services provider, a successful visit may conclude with the user filling out your inquiry/contact form to schedule a call.

If you sell products online, a successful visit may be an online checkout purchase.

If you're a not-for-profit, success may culminate in an online donation.
For each of the primary user profiles, what additional, intermediate steps might they take before they are ready to convert?
It's important to recognize that "cold traffic" – first-time visitors who were previously unfamiliar with your brand – are statistically unlikely convert on their first visit. (Even when you have done everything "right".)

In much the same way that a first date is unlikely to end with a successful marriage proposal, it's ideal to offer your users a series of increasingly larger commitments; beginning with something very simple.

Often, this takes the form of a "lead magnet"; something of value given in exchange for the user's name and email address, which allows you to then "nurture" the relationship over time.

User Experience (UX) Survey

Step 1 of 6

Your Users

Your Goals

Acquisition and Monetization

Content

Additional Details